Segmentation criteria for 2 products bottled water and breakfast cereal.

Segmentation criteria for 2 products bottled water and breakfast cereal. Marketing. ¢Ã‚€Â ¢Segmentation criteria for 2 products bottled water and breakfast cereal.Marketers segment markets because it helps them to match their products better to their customers, as every customer is different (age, sex, etc.) and has differing needs and wants dividing the market into segments helps the marketer focus on these subgroups leading to a 'target market'.This target market can then be selected and a marketing mix can be made especially for them. This can save a business time and money as it can be planned well as it is aimed straight at potential customers. Also a greater understanding of who these customers are and what their needs are can enable the business to gain a competitive advantage.This is different from undifferentiated marketing where one marketing mix is made for the whole market (mass marketing). (Brassington Pettitt, 2006).Consumer markets can be segmented in a few ways to group together customers with similar characteristics and needs.Englis h: Images of bottled waterMore than one segmentation variable can be used (multivariable segmentation.). ¢Ã‚€Â ¢Geographic location - This is based on that certain characteristics of people are assumed to be similar within certain countries and regions i.e. religion / culture. They will be affected by the same climate, may have similar income and influenced by the natural geography of the area and country. ¢Ã‚€Â ¢Demographically - This is based on the different characteristics found within the population. Age (e.g. clothing) and gender (e.g. beauty products). Family size (e.g. size of products) and Ethnic background (e.g. food). Life cycle stage (e.g. types of holidays, Saga /Club18-30). ¢Ã‚€Â ¢Psychographic and Behavioural - This is based on what people think and how this affects how they want to live their lives.Social class, this can be divided by social stratification showing differences in purchasing power and patterns of behaviour.

Geography of Madagascar

Geography of Madagascar Madagascar  is a large island nation located in the  Indian Ocean  east of Africa and the country Mozambique. It is the fourth largest island in the world and it is an  African country. Madagascars official name is the Republic of Madagascar. The country is sparsely populated with a  population density  of only 94 persons per square mile (36 persons per square kilometer). As such, most of Madagascar is undeveloped, incredibly biodiverse forest land. Madagascar is home to 5% of the worlds species, many of which are native only to Madagascar. Population:  21,281,844 (July 2010 estimate)Capital:  AntananarivoArea:  226,658 square miles (587,041 sq km)Coastline:  3,000 miles (4,828 km)Highest Point:  Maromokotro at 9,435 feet (2,876 m)Lowest Point:  The Indian Ocean History of Madagascar It is believed that Madagascar was uninhabited until the 1st century C.E. when sailors from Indonesia arrived on the island. From there, migrations from other Pacific lands as well as Africa increased and various tribal groups began to develop in Madagascar- the largest of which was the Malagasy. The written history of Madagascar did not begin until the 7th century C.E. when Arabs began setting up trading posts on the islands northern coastal regions.European contact with Madagascar did not begin until the 1500s. At that time, the Portuguese captain, Diego Dias discovered the island while on a voyage to India. In the 17th century, the French established various along the east coast. In 1896, Madagascar officially became a French colony.Madagascar remained under French control until 1942 when  British troops  occupied the area during World War II. In 1943, though the French retook the island from the British and maintained control until the late 1950s. In 1956, Madagascar began moving toward independence and on October 14, 1958, the Malagasy Republic was formed as an independent state within the French colonies. In 1959, Madagascar adopted its first constitution and achieved full independence on June 26, 1960. Government of Madagascar Today, Madagascars government is considered a republic with a legal system based on French civil law and traditional Malagasy laws. Madagascar as an executive branch of government that is made up of a  chief of state  and a head of state, as well as a bicameral legislature consisting of the Senat and the Assemblee Nationale. Madagascars judicial branch of government is comprised of the Supreme Court and the High Constitutional Court. The country is divided into six provinces (Antananarivo, Antsiranana, Fianarantsoa, Mahajanga, Toamasina, and Toliara) for local administration. Economics and Land Use in Madagascar Madagascars economy is currently growing but at a slow pace. Agriculture is the main sector of the economy and employs about 80% of the countrys population. The main agricultural products of Madagascar include coffee, vanilla, sugarcane, cloves, cocoa, rice, cassava, beans, bananas, peanuts, and livestock products. The country does have a small amount of industry of which the largest are: meat processing, seafood, soap, breweries, tanneries, sugar, textiles, glassware, cement, automobile assembly, paper, and petroleum. In addition, with the rise of  ecotourism, Madagascar has seen a rise in tourism and the related service sector industries. Geography, Climate, and Biodiversity of Madagascar Madagascar is considered a part of southern Africa as it is located in the  Indian Ocean east of Mozambique. It is a large island that has a narrow coastal plain with a high plateau and mountains in its center. Madagascars highest mountain is Maromokotro at 9,435 feet (2,876 m).The climate of Madagascar varies based on location on the island but it is tropical along the coastal regions, temperate inland and arid in the south its portions. Madagascars capital and largest city, Antananarivo, which is located in the northern part of the country somewhat away from the coast has a January average high temperature of 82 °F (28 °C) and a July average low of 50 °F (10 °C).Madagascar is most well-known around the world for its rich biodiversity and  tropical rainforests. The island is home to about 5% of the worlds plant and animal species and about 80% of those are endemic or native only to Madagascar. These include all species of  lemurs  and about 9,000 different species of plants. Because of their isolation on Madagascar, many of these endemic species are also threatened or endangered due to increasing  deforestation  and development. To protect its species, Madagascar has many national parks, and nature and wildlife reserves. In addition, there are several  UNESCO certified  World Heritage Sites  on Madagascar called the  Rainforests of the Atsinanana. More Facts about Madagascar Madagascar has a life expectancy of 62.9 years. Its official languages are Malagasy, French, and English. Today, Madagascar has 18 Malagasy tribes, as well as groups of French, Indian Comoran, and Chinese people. References Central Intelligence Agency. (27 May 2010).  CIA - The World Factbook - Madagascar.Infoplease.com. (n.d.).  Madagascar: History, Geography, Government, and Culture, Infoplease.com.United States Department of State. (2 November 2009).  Madagascar.Wikipedia. (14 June 2010).  Madagascar, Wikipedia, the Free Encyclopedia.